Creator
Economy
For creators and experts who want to turn their knowledge and audience into a business. We shape the positioning, offer and product ladder, connecting content, customer acquisition and sales.
Lihuel Ledesma · Business Builder
Knowledge that
becomes
a business.
I help creators, experts and education companies build and grow businesses that combine content, education and technology. From learning programs to AI-powered Info SaaS products.
ContactI think like a consultant.
I get involved as a builder.
I get involved as a builder.
Creator Economy · Education · AI
From knowledge to product.
From knowledge to product.
ESB DigitalFounder & CEO
ESB LabsFounder · Venture Studio
01 How I can help
Creator Economy.
Education. AI.
A business perspective.
I work at the intersection of knowledge, audiences and technology. I get involved as a consultant, builder or strategic partner, depending on the project’s stage and challenges.
Creator
Digital
education
For education businesses that need a solid foundation for growth. We work on the portfolio, funnels and sales system, connecting the sales promise with the learner experience and retention.
AI &
Info SaaS
Turn a method or specialized knowledge into a tool people use regularly. We combine education, software and AI to help users apply what they learn. We define the problem, validate the proposition and build a first version.
02 How I work
Value comes from connecting what you know, what your audience needs and a product they will use and pay for.
Understand who we help.
We start with the expert’s knowledge, their audience and a problem worth solving. We review demand, the current offer and the business numbers.
Design the right model.
We choose how to deliver value: a program, a community, an AI tool or a combination. We define the offer, pricing and customer acquisition approach.
Launch, measure and improve.
We take the proposition to market and track sales, usage, outcomes and retention. That evidence shows us what to improve before investing more in growth.
03 Who’s behind it
Building in education.
Creating what comes next.
Lihuel
Ledesma
Ledesma
I’m Lihuel Ledesma, entrepreneur and founder of ESB Digital and ESB Labs. My experience is in the Creator Economy and digital education: turning expert knowledge into offers, products and businesses.
I’ve worked across experts, product, marketing and sales: from designing learning programs and bringing them to market to building the teams and processes that support their growth.
Today I bring that experience to consulting and business building, with a focus on education and AI. I’m interested in building Info SaaS: products that combine knowledge and software to support users when they need to put what they know into practice.
ESB Digital.
Founder & CEOMy foundation as an operator in digital education and the Creator Economy: developing offers, bringing them to market and growing businesses built around knowledge.
ESB Labs.
Venture StudioThe space where I explore and build new businesses, focused on the intersection of education, artificial intelligence and Info SaaS.
04 Where we connect
We could be a good
fit if…
You’re a creator or expert.
You have valuable knowledge or an audience and want to turn them into a clear offer, with a system to sell and deliver results.
You lead an education business.
You already sell learning programs and want to improve profitability, expand your portfolio or strengthen customer acquisition and sales operations.
You want to build with AI.
You’ve identified a recurring problem in your market and want to explore a tool or an Info SaaS product that helps solve it.
Contact
Let’s build
your next step.
Tell me what you do, who you help and what you want to build or grow. If we’re a good fit, we can work together through consulting, business development or a partnership.